Contact us at 610-992-9333 or

Linx-AS Announces Launch of User Experience Practice

Linx-AS Announces Launch of User Experience Practice

Linx-AS Announces Launch of User Experience Practice to Improve Usability of Enterprise Systems and Increase productivity of SAP Business Users.

New practice addresses growing market need to extend SAP enterprise business processes to enhanced desktop, offline, and mobile platforms.

Blue Bell, Pennsylvania – April 17, 2014 – Linx-AS LLC (, a strategic consulting firm known for SAP expertise in product lifecycle management (PLM) and environment, health, and safety (EHS), announces the launch of its enterprise user experience (UEx) practice.

“For over 14 years, we’ve been making SAP systems more productive for users in R&D and compliance and, in turn, helping businesses become more profitable,” stated Jeff Frye, founder and president of Linx-AS. “Taking our expertise in optimizing SAP systems beyond PLM and EHS is a natural expansion of what we’ve built our business and reputation on.”

The Linx-AS UEx practice is focused on increasing the productivity and satisfaction of SAP users. The practice provides services to analyze how business users are accessing and working with enterprise data, to identify where bottlenecks and process inefficiencies are occurring, and to design optimized user experience solutions leveraging SAP-enhancing technologies, such as SAP Personas, SAP Afaria, and SAP Fiori, as well as third-party solutions such as Liquid UI by Synactive, Inc. Additional strategic partnerships and solutions to be announced later this quarter.

Gino Padua, senior vice president, will lead the new practice. Padua brings over 20 years of experience delivering enterprise software and services solutions across global 2000 organizations.

“Improving the SAP user experience and accessibility from web, desktop and mobile devices across the organization is strategic,” stated Padua. “Aligning business objectives and enterprise systems with end user usability is tremendous task. Adding the complexity of identifying the best solution among a myriad of new and old industry approaches can be daunting. Our charter is to simplify the process for SAP customers.”

For more information on the Linx-AS UEx practice visit

About Linx-AS

For over 15 years, Linx-AS has been helping businesses be more of what they aspire to be with SAP—strategic, innovative, sustainable, and profitable. With consulting practices in Product Lifecycle Management (PLM), Environment, Health & Safety (EHS), and User Experience (UEx), Linx-AS is a recognized leader in transforming global R&D-to-manufacturing processes, integrating product compliance & stewardship, and optimizing enterprise user productivity in desktop, mobile, and off-line environments.

Linx-AS is a trademark of Linx-AS LLC. SAP and all other SAP product and service names mentioned herin are trademarks of SAP AG in Germany and in several other countries around the world. Liquid UI and GuiXT WS are trademarks of Synactive, Inc.


# # #

 Contact US/UK/South Africa:
Matthew Duka
Director, Marketing Communications
p. 610.992.9333 x114
f. 610.992.9338