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Global Personal Care Company Managing Iconic Brands

Delivering trusted sun care, shaving, and personal care products at scale

Personal Care Products

Business Challenge

Following its separation from a larger parent organization, this global personal care company faced the complex task of standing up its own product development foundation—and fast.

The data split created immediate pressure across R&D. Existing systems for managing formulations, specifications, and documents were no longer sustainable. They were costly to maintain, disconnected from core business processes, and lacked integration with the SAP ERP platform used to run the business.

As the company moved to operate independently, inefficiencies in product data management began to surface across multiple business lines. Teams struggled with fragmented information, limited visibility, and manual processes that slowed development and introduced risk.

Leadership needed a modern, integrated platform to unify product development processes, improve collaboration, and support the scale and speed required by a global consumer brand.

Solution

The organization selected SAP Product Lifecycle Management to establish a centralized platform for managing product data across formulations, specifications, and documentation.

Linx-AS led the transformation by upgrading end-to-end R&D processes and aligning them with industry best practices. The implementation streamlined the management and synchronization of product structures, including formulas, specifications, and manufacturing data, improving consistency across systems.

Document management was standardized and enhanced through a custom-built viewer, making critical product information more accessible across teams. Enterprise search capabilities improved discoverability, while streamlined workflows enhanced collaboration and accelerated approvals.

The solution also supported integration with engineering tools, enabling better coordination between product development and design functions. The result was a unified, efficient product development environment capable of supporting multiple business lines at scale.

Business Impact

  • 72% improvement in operational efficiency
  • Five business lines successfully unified on a single platform
  • Improved collaboration and faster approvals
  • Greater visibility into product and document data